asset management

Asset Management

Our asset management services are distinguished from other firms by our development and implementation of a personal or organizational investment policy statement and customization of a separately managed portfolio of securities to meet client objectives.

Philosophically and experientially, we believe superior long-term returns may be achieved through a disciplined, growth-oriented equity investment strategy. Rigorous fundamental research, coupled with skillful technical analysis, provides the foundation of our equity portfolio management. Our fixed income approach emphasizes stability of income, high quality and low turnover. We manage risk primarily through diversification and selective security hedging techniques.

wealth management

Wealth Management

We offer a full array of wealth management services, including comprehensive financial and estate planning, tax advice, business continuation counseling, and administrative services. The integration of these services forms the basis for a complete wealth management plan.

In order to allow us to concentrate exclusively on our areas of expertise in wealth management, we outsource certain administrative and custodial services. Additionally, we work closely with your attorneys and accountants to ensure that we design and implement a thorough strategy customized to your financial objectives.

emerging wealth

Emerging Wealth

The emerging wealth demographic is often described as the segment of the investment population represented by 30- to 50 year-olds with investable assets of $200,000-$600,000 and substantial and growing six-figure annual compensation. We believe this market segment has been poorly served, as these investors:

  • Are systematically ignored
  • Are preyed upon by those in the financial services industry who use boilerplate approaches to wealth management
  • Are frequently assigned an impersonal toll-free number or an inexperienced representative who supports hundreds of accounts
  • Often work with a commissioned-based sales representative who promotes costly mutual funds and annuities that lack any transparency or liquidity

As a result, many emerging wealth individuals end up neglecting their financial needs. They don’t have the time or the desire to educate themselves and manage their assets via incomprehensible mutual funds and do-it-yourself educational literature.

The Covenant Perspective

We believe emerging wealth investors have an increasing desire for direct participation in creating and managing their wealth, and they want more interaction with investment managers familiar with market trends and client objectives.

Covenant Asset Management has the experience and resources necessary to develop a new and more personal approach to assisting emerging wealth investors through each phase of their financial life-cycle, including:

  • Frequent job transitions
  • Multiple 401(k) accounts
  • Growth and accumulation of financial assets
  • Generational wealth transfers through inheritances
  • Significant and growing vested stock positions in need of diversification
  • "Trading account" not achieving its goal - lacking needed oversight and entry and exit discipline

With our unique approach, we are confident that our emerging wealth clients will appreciate our commitment to one-on-one relationships, as well as a customized financial plan designed to help them achieve their objectives.


Lifepoint Portfolios

LifePoint Portfolios form the foundation for the tax-efficient building of your wealth. These portfolios provide a personal and transparent approach to managing your financial future.

LifePoint Portfolios

  • Conservative
  • Balanced
  • Growth
  • High Growth

Your portfolio manager will work closely with you to identify the approach that best suits your objectives and risk tolerance, and we will use Exchange Traded Funds (ETFs) and no-load mutual funds to construct a diversified portfolio of domestic and international stocks and bonds.

In addition, your portfolio manager will illustrate the power of compound returns, coupled with periodic contributions, in building your personal wealth. We believe that establishing a personal relationship with your portfolio manager during the formative years of wealth accumulation can provide the essential guidance and understanding for helping you stay on course to achieving your financial goals.