The emerging wealth demographic is often described as the segment of the investment population represented by 30- to 50 year-olds with investable assets of $200,000-$600,000 and substantial and growing six-figure annual compensation. We believe this market segment has been poorly served, as these investors:
- Are systematically ignored
- Are preyed upon by those in the financial services industry who use boilerplate approaches to wealth management
- Are frequently assigned an impersonal toll-free number or an inexperienced representative who supports hundreds of accounts
- Often work with a commissioned-based sales representative who promotes costly mutual funds and annuities that lack any transparency or liquidity
As a result, many emerging wealth individuals end up neglecting their financial needs. They don’t have the time or the desire to educate themselves and manage their assets via incomprehensible mutual funds and do-it-yourself educational literature.
The Covenant Perspective
We believe emerging wealth investors have an increasing desire for direct participation in creating and managing their wealth, and they want more interaction with investment managers familiar with market trends and client objectives.
Covenant Asset Management has the experience and resources necessary to develop a new and more personal approach to assisting emerging wealth investors through each phase of their financial life-cycle, including:
- Frequent job transitions
- Multiple 401(k) accounts
- Growth and accumulation of financial assets
- Generational wealth transfers through inheritances
- Significant and growing vested stock positions in need of diversification
- "Trading account" not achieving its goal - lacking needed oversight and entry and exit discipline
With our unique approach, we are confident that our emerging wealth clients will appreciate our commitment to one-on-one relationships, as well as a customized financial plan designed to help them achieve their objectives.